The Chapters of the Huntington Society of Canada host numerous fundraising events that raise approximately one million dollars every year for the cause. This amazing feat is accomplished in part by participants utilizing an online fundraising system for a number of these events. The system is a great way to connect with donors, keep donations organized, and track your progress. We chatted with a few of our most successful fundraisers about their online practices to put together tips and tricks on how to make the fundraising experience simple and successful!
It is important to personalize your fundraising page. Inserting a photo of yourself or your family can have an impact on potential donors. Many of our fundraisers also include a write up about their personal connection with Huntington disease and why the HSC mission is important to you. Feel free to share as much or as little of your personal story as you are comfortable with.
It is also helpful for donors to understand how their donations are being used. Adding a sentence or two about HSC’s efforts in providing care for HD-affected families and funding cutting edge research can also make donors feel confident about their gift.
Reach out to your friends, family, co-workers, and others that you know. You can include some of what is on your personal page, your fundraising goal, and other information relevant to the event. Many of our participants have experienced generous donations from peripheral contacts who were unaware of the disease, or their connection to it. Some fundraisers have found that they have regular donors that they can rely on year after year. These fundraisers receive positive feedback, thanking them for updates and expressing their excitement for the upcoming event.
The right timing for emails is also very important. If they are sent too far in advance, people may forget. Two to three weeks before the event has proved to be a good time, but you will know what is best for your contacts. Don’t be afraid to send a follow-up email. Some really appreciate the reminder!
Remember to email the donors right away to thank them and always send a follow-up email with photos of the event and the fundraising total. This is important to maintain a good relationship and show how much their support meant.
The Huntington Society of Canada will be introducing a new fundraising system this summer and will be supplying materials to help you learn the new system and succeed in your fundraising goals. Stay tuned for more information and thank you for all the hard work you do to raise money for those affected by Huntington disease.
*The Huntington Society of Canada (HSC) recognizes that some individuals at-risk for HD may choose not to share their personal stories, as genetic information is not protected in Canada. Genetic test results can be used to the detriment of an individual by insurance companies and employers in Canada. The Society is advocating for genetic fairness in Canada, however, at this time, protection is not in place. Choosing to share for the purpose of fundraising is a personal decision. If you have questions concerning this topic, the Society encourages you to reach out to our National Office at 1 800 998 7398.